Some of the latest Zebra thermal transfer printers on the market include the ZT230, ZT410, and ZT420. These printers are known for their durability, reliability, and fast printing speeds.

Thermal transfer printing is generally considered to be a more durable and long-lasting printing method compared to direct thermal printing. This is because thermal transfer printing uses a ribbon, which melts ink onto the label, while direct thermal printing uses heat-sensitive paper that can fade over time.

Thermal transfer printing can also produce higher-quality prints, with greater accuracy and sharper images.

Additionally, thermal transfer printing can be used with a wider variety of label materials, including glossy, synthetic, and pre-printed labels.

That being said, direct thermal printing is still a viable option for some applications, such as printing short-lived labels, or when cost is a major concern.

In summary, thermal transfer printing is a more durable and long-lasting printing method that can produce high-quality prints on a variety of label materials. It is ideal for barcode labels that will have a long shelf life.